Kūmara Hoodie. 2001

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Despite how long you spend lounging around in this incredibly comfortable hoodie, no one will call you a couch potato. You are more refined, more stylish than that. You are a couch kūmara.

Unisex fit. Available in sizes XXS–5XL.

Inset sleeve. Lined hood with organic cotton cord. Kangaroo pouch front pocket, black includes our hidden cellphone security pocket inside. Ribbed cuffs and hem. 

100% Organic rain-fed cotton. GOTS certified. Rib includes elastane for stability and stretch.

300 GSM. French terry knit with loop / unbrushed back.

Machine cold wash with like colours. Do not bleach. Hang dry in shade. Do not iron if printed. Do not dry clean. Do not tumble dry.

Returnable to LYB for inclusion in our closed-loop recycling programme at end of wearability.

Kūmara Hoodie. 2001

Clothing with a conscience

Every apparel company will tell you that they’re an ethical supplier, but this usually just means that they meet the legal minimum requirements in the countries they are producing. With our conscious clothing we don’t just meet the minimum legal requirements, we exceed them, lifting the bar for the entire industry.

Conscious Fashion

A fair trade focus

Our business model is based on fair treatment. Openness, honesty and transparency are incorporated into everything we do, at all stages of production. For us, this includes fair treatment for our farmers, factory workers, our own team and our customers.

Fair Trade Supply Chain

Holding high standards

Unlike many of our competitors which set the minimum working age at 14, ours is 18. Before the pandemic, our NZ team visited each factory at least once a year. Each factory is regularly audited against a high bar of social and sustainability criteria, and to ensure the highest standard of safety is adhered to.

Ethical Clothing Manufacture

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