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Fair trade ethical organic clothing

We’re making it easy to make a difference.

About Us

We're a team of passionate individuals woven together by our shared goal of providing our customers with organic, ethical and sustainable clothing right here from our home base in Wellington. We are here to challenge the fashion industry to do things differently, and build an ethical cotton clothing brand that you can feel good about wearing. 

Circular Cotton Clothing

Sam wanted to know where her clothes came from

I started Little Yellow Bird because I wanted to know who made my clothes. The more I learnt, the more I understood how everything needed to change - from the cotton seed and the dye systems, to water usage and disposal. Therefore every aspect of our production from farm to factory is traceable and every decision we make is made with ethics at the core. We are constantly pushing ourselves to find more innovative solutions to improve the industry, and ourselves.

Samantha Jones

How do we do it?

Natural 100% Cotton Fibres
Natural 100% Cotton Fibres

Natural cotton fibres

Sustainable production

Sustainable production

Ethical & Transparent manufacturing
Ethical & Transparent manufacturing

Ethical & transparent manufacturing

Conscious Packaging & Shipping

Conscious Packaging & Shipping

Recyclable & circular fashion

Recycling & Circularity

Awards and Certifications

Awards and Certifications
Awards and Certifications