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Our Little Yellow Blog

As I write this blog post, I feel a sense of both relief and responsibility. I feel relieved because Little Yellow Bird is in a much better place financially than we were a week ago – thanks to your extraordinary support and response to our call out for help. I feel a sense of responsibility because I’m acutely aware o
  • 5 min read
Help us stay afloat and keep making change - 50% off all our stock until midnight Sunday Kia ora e hoa mā - friends and supporters of LYB In light of recent events, we wanted to reach out, check in with our wider community and update you all on where we are at. We’ve always held the belief that it's best to operate wit
  • 3 min read
At the beginning of this year we decided to launch an equity crowdfunding campaign through PledgeMe to help us scale and grow our impact. Since the success of our campaign, a lot of people have been asking how we raised the money. Committing to a campaign like this is a deeply personal experience that will be different
  • 5 min read
If you're anything like us, it's easy to feel slightly disheartened by the lack of progress being made around consumption and the current rate at which rubbish is being sent to landfill. I've personally been trying to limit the amount of rubbish I consume, but I'm the first to admit it often isn't easy. Thankfully, a g
  • 3 min read
Every year the average kiwi sends around 30 kg of used clothing waste to landfills. We want to change this and find new ways that ensure you continue to look your best while keeping your old clothes out of our landfills. With this in mind, we’re going circular. Our plan is to trial a closed-loop recycling system but we
  • 2 min read
According to the Sustainability Portal it’s predicted that by 2030 apparel consumption will reach 102 million tons per year. This equates to an additional 500 billion t-shirts sold annually, on top of the fashion crisis that already exists! As consumers, we are responsible for driving this change but it also means we h
  • 5 min read
More than ever before, consumers want to know where the products they buy come from. Brands are starting to share this information, particularly at the manufacturing level, but what about the raw materials used to make these products in the first place? Labelling standards only require brands to indicate where the prod
  • 6 min read
Roughly three years have passed since I first had a spark of an idea which would become Little Yellow Bird. We’ve achieved a lot in this time and last week we released an impact report detailing all of the positive things our business has achieved. What wasn’t included though, were the things that didn’t go so well. I
  • 5 min read
Why I Always Travel With A Smoke Alarm It’s been ingrained in me since early childhood that if you fall off a horse, you get back on. And as my parents would always remind me, you don’t just get back up when you’ve had a nice, gentle fall. You get up every single time, even if that horse threw you pretty damn far. I ha
  • 4 min read
Wellington is a hub of innovation and creativity, and the people here are just bursting with fresh ideas to make the world better! In a world where we are inundated with fresh tragedies, how great is it to live in a city where so many people care about each other and the world around them.
  • 4 min read
Wellington's Opportunity Shops host a world of awesome second hand treasures. To discover them, you'll first have to find the Op Shops. LYB is here to help.
  • 5 min read
Today is a day intended to commemorate the struggle for women’s rights. Originally called International Working Women’s day it was first celebrated in 1909 in remembrance of a 1908 strike of the International Ladies’ Garment Workers’ Union. The 1908 march consisted of approximately 15,000 garment workers who marched th
  • 2 min read